Marketing Calendar
Prepared for
Brad Martin
Property
215 Ocean View Ave, Newport Beach
Auction
Sat June 27, 2026 · 2 PM
Listing agreement signed with Brad · campaign kickoff
Staging consult · pre-shoot detailing
MEDIA DAY · photo, video, drone, twilight
Campaign build · collateral, signage, web
COMING SOON push · database email
Prospective buyer outreach
Strategy alignment with Brad
LIVE listing · syndication goes wide
Twilight tour · Cliff Haven preview
Broker preview 11 am – 2 pm
Targeted digital + print expansion
Print + social wave 1
Open House 1 – 2 pm
Open House 1 – 2 pm
Bidder qualification begins
Tours by appointment
Bidder briefings · deposits
Final inspections by appointment
Print + social wave 2
Open House 1 – 2 pm
Open House 1 – 2 pm
Final tours by appointment
Bidder confirmation calls
Comparable pricing pack delivered
On-site auction setup · rehearsal
Final open 1 pm · bidder check-in
LIVE ON-SITE AUCTION · 2:00 PM